At CES, McKinsey confirmed a model of the longer term that had nothing to do with
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Bitcoin
0.31%
Bitcoin
BTC
Value
$95,316.63
0.31% /24h
Quantity in 24h
$15.14B
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straight, however every thing to do with how crypto ought to construct.
McKinsey hosted a demo on the Fountain Bleu all about “rewiring” product improvement: taking cycles that used to take six to 9 months and compressing them into roughly two weeks using AI, digital testing, and simulated customers.
“The important thing to nice product is quick iteration. Do this. Did it work? Okay, it’s okay, however these three issues are nonetheless an issue.” – Dave Fedewa, Accomplice at McKinsey advised 99Bitcoins
Right here’s what to know:
DISCOVER: Next 1000X Crypto: 10+ Crypto Tokens That Can Hit 1000x in 2026
CES 2026: What Crypto Builders Can Steal From AI’s New Product Playbook
What McKinsey showcased at CES is an AI workflow that’s placing different crypto provide chain corporations like VeChain to disgrace.
McKinsey AI is pulling in over 100,000 unprompted feedback from TikTok, opinions, and different social media dialogue, then clustering them into attributes that engineers can act on.
“We will ingest 100,000 feedback in a pair hours on a particular house, manner higher than a survey,” Fedewa advised us.
Lots of people will lose their jobs quickly
McKinsey’s CEO says he now counts AI brokers as “folks” the agency “employs.”
The agency at the moment has 40,000 people and 20,000 brokers, with a said objective of reaching parity inside 18 months. pic.twitter.com/Q8fMrtgf0X
— Dr Singularity (@Dr_Singularity) January 13, 2026
Visible ideas are in-built about an hour, then examined with massive samples and AI “personas” like a suburban mother with three children or a 45-year-old soccer dad.
Think about persona brokers for a Bitcoin maxi, a DeFi yield chaser, and a mobile-only retail person, all stress-testing your product copy, flows, and token design earlier than mainnet.
The outdated mannequin was easy: construct, construct, construct, then take a look at and pray. The brand new mannequin is tiny construct, relentless testing, speedy iteration. Client manufacturers at the moment are getting statistically important reads from 1000’s of individuals in days, not from 20 folks behind a one-way mirror.
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Is ChatGPT ALL you Want in 2026? Why Generic AI Gained’t Save Your Crypto Challenge
One of many extra sincere components of the dialog was the swipe at generic AI solutions:
“You might plug all these questions into ChatGPT… The solutions that might come out wouldn’t be good,” Fedewa mentioned.
The McKinsey group believes good solutions require good coaching, and good coaching requires expertise and proprietary knowledge. They’ve been doing this the exhausting manner for 20 years, constructing a library of product instances and outcomes, then tuning AI on high.
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The Actual “Rewire” Alternative For Bitcoin And Web3
If CPG giants can take six- to 9‑month product cycles and crush them into a few weeks utilizing AI, agentic personas, and digital twins, crypto groups constructing wallets, exchanges, and DeFi rails don’t get accountable “market circumstances” for transferring slowly.
There’s a blueprint on the desk. The one actual query is which builders on this house are going to make use of it first.
EXPLORE: King of The Decade? Analyst says Bitcoin Price Returns Will Beat Gold and Silver
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Key Takeaways
- At CES, we watched a model of the longer term that had nothing to do with Bitcoin straight, however every thing to do with how crypto ought to construct.
- The McKinsey group believes good solutions require good coaching, and good coaching requires expertise and proprietary knowledge
The publish 99Bitcoins Exclusive: CES 2026 Saw McKinsey AI Rewiring Product Development Faster Than Any Crypto Bull Run appeared first on 99Bitcoins.