Bitcoin funds startup ZBD has raised $40 million in a Collection C funding spherical because it appears to be like to develop blockchain-based fee infrastructure for the online game business, Fortune reported.
The New Jersey–based mostly firm, which gives funds software program for sport builders, was led within the spherical by Blockstream Capital. The crypto funding agency contributed $36 million, in keeping with cofounder and CEO Simon Cowell, who spoke with Fortune.
Cowell declined to reveal the corporate’s valuation or identify the opposite traders concerned.
The platform permits online game builders to combine funds straight into video games, enabling transactions resembling peer-to-peer transfers, loyalty rewards, and Bitcoin payouts with out counting on third-party fintech suppliers.
“We’re speaking a couple of fee resolution for the whole business that truly actually allows them to have a direct monetary relationship to the participant,” Cowell stated.
The fundraise comes at a time when enthusiasm for crypto gaming has cooled.
As soon as touted as a serious use case for blockchain expertise, crypto-based gaming — notably NFT-driven fashions — has struggled to realize mainstream traction for the reason that 2021–2022 bull market.
ZBD has intentionally averted NFTs and crypto-native gameplay, as an alternative specializing in funds, an space that has seen extra concrete adoption, particularly as stablecoins acquire consideration from corporations like Stripe and banks together with JPMorgan Chase, in keeping with Fortune.
Based by Cowell alongside André Neves and Christian Moss, ZBD facilities its expertise on Bitcoin quite than stablecoins.
Nevertheless, the corporate positions itself as a broader funds supplier, permitting builders to maintain customers inside their ecosystems quite than routing transactions by means of exterior providers.
Whereas the startup shouldn’t be but worthwhile and declined to share income figures, Cowell stated the corporate labored with 55 video games in 2025 and at the moment employs about 70 folks.
The newly raised capital might be used to develop ZBD’s funds product suite over the approaching yr, Fortune reported.
ZBD’s bitcoin rewards
ZBD integrated Bitcoin rewards into TapNation’s cell sport Idle Financial institution final yr, marking the primary mainstream cell sport to ship Lightning Community payouts, which boosted 30-day participant retention by 355% and income per participant by 124%.
The corporate, initially testing Bitcoin rewards with a modded Counter-Strike server, developed an SDK and API that enable sport builders to seamlessly add Bitcoin rewards whereas addressing cybersecurity and fraud issues.
ZBD’s mannequin turns advert income into Bitcoin payouts for gamers, rising engagement and monetization, and has already pushed important progress for video games like Bitcoin Miner.
