Crypto has topped the listing of most-muted subjects on X for the reason that platform rolled out its snooze characteristic, with spam and synthetic intelligence content material, or “AI slop,” possible enjoying a serious function.
On Thursday, Nikita Bier, X’s head of product, revealed that crypto has change into the most-muted subject forward of politics, the Iran battle, sports activities and enterprise and finance, a notable shift in a platform that was as soon as the heartbeat of Crypto Twitter.
The snooze characteristic, which lets Premium subscribers cover subjects from their For You feed for twenty-four hours, was launched on April 22. On the time, Bier described the software as a manner for customers to “crank up or flip down the slop,” apparently a nod to the flood of low-quality content material that has more and more plagued the platform.
Supply: Nikita Beir
Crypto content material on X has come beneath rising scrutiny, with the platform altering its API insurance policies in January to chop off apps that paid customers to submit. The transfer was aimed toward curbing the wave of AI-generated spam and low-quality content material flooding crypto feeds by means of so-called “InfoFi” apps that rewarded engagement.
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Beir’s run-in with Crypto Twitter
Earlier this yr, Bier said in a now-deleted submit that Crypto Twitter’s visibility issues have been largely self-inflicted, arguing that many accounts burn by means of their every day attain by overposting or flooding replies with low-value messages like repeated “gm” greetings, leaving little room for substantive content material to land.
The comment drew a pointy response from the crypto neighborhood. CryptoQuant founder Ki Younger Ju pushed again, arguing that the true drawback is a flood of AI-generated spam that X’s algorithm can not distinguish from official accounts. “It’s absurd that X would somewhat ban crypto than enhance its bot detection,” Ju wrote.
Bier joined X as head of product in June 2025, shortly after taking an advisory function on the Solana Basis in March, the place he targeted on serving to consumer-facing apps constructed on the community scale and attain mainstream cell audiences.
X additionally launched Smart Cashtags on April 15, permitting iPhone customers within the US and Canada to view real-time worth charts for shares and crypto, together with Bitcoin, Ether, XRP, and shares like Coinbase and MicroStrategy, with out leaving the app. The rollout came days after Bier teased that X would “launch one thing to repair” crypto’s tough yr.
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Crypto sentiment and search curiosity stay low
Crypto market sentiment stays subdued, with the Concern & Greed Index sitting at 29, or in “Concern” territory. Whereas it’s a notable restoration from final month’s Excessive Concern studying of 11, it nonetheless indicators a state of investor anxiousness.
Google Developments knowledge tells an analogous story. Worldwide search curiosity in crypto has trended sharply decrease since peaking in early 2026, with curiosity in phrases like “crypto,” “cryptocurrency” and “Bitcoin” declining heading into April.
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